Wednesday, 17 February 2016

Looking back at your preliminary task (the college magazine task), what do you feel you have learnt in the progression from it to full product?

 

My photography has developed since the preliminary task because I took images from a range of different lengths; I originally wanted to use a long shot for the main image on my front cover, but after looking through my contact sheet several times I preferred one of my medium shots. Also, I decided to use the medium shot because the model was using a direct mode of address, whereas in the long shots he was looking at the guitar. I have found that front covers using a direct mode of address make the reader feel more involved in the magazine.

When making my college magazine I wasn’t very precise with the position of the coverlines around the main image. After looking at it again I thought it would’ve been a better idea to frame the image with the text, and also align them neatly using rulers because this adds quality to the overall look of a front cover. I made sure I did this when constructing my final front cover because I didn’t want any of the coverlines to get lost over the image, and I wanted the main image to be distinct and not overpowered by anything else.

 

I don’t think my college magazine appeals to a particular target audience because I didn’t consider many fonts or colours; I simply used the colours of the model’s clothing. However, when designing the front cover for my music magazine I made sure that all elements of it apply to my target demographic of 15-19 year olds. For example, the model on the front cover is within this age range, and I added some gig shots in the top right hand corner which apply to a younger audience because there are also younger people in these images. Also, you can see some of the audience in the right hand shot, and they look as though they are jumping around which could suggest that they are younger.

When constructing my front cover I used a lot of strokes in order to give some of the elements a coloured border. I began by doing this to the masthead because I thought it looked a lot bolder with the black outline. I then did this later on with the main coverline and puff in the top right hand corner because by this stage I had made the main image black and white, and I thought the cover needed some more colour. I took the colour for these outlines from the masthead because I wanted to create a consistent and bold colour scheme. I also did this with the dateline and price because the black text wasn’t very visible against the guitar.

 

I experimented by taking small areas of some of the images on my contact sheet and blending them with the background layers of my final products. I used the threshold tool to add contrast and black areas to them before I imported them onto my double page spread. I did this because the background looked very plain and there was some negative space and I thought that sections taken from guitars would look appropriate and effective in the background. I used the overlay blending mode to blend the guitars with the grey background layer because the other assets on the page became lost because the guitars were very bold. By using the overlay blending mode the guitars now look a lot more transparent, but they are still very obvious and recognisable.

 

I used the ruler tool in Photoshop in order to be as precise as possible with things such as spacing and text size and position. When constructing my front cover I used rulers to ensure that my cover lines were aligned at the left and right edges of the page. I made sure that I left a small gap between the end of the cover lines and the edge of the page because when printing in Photoshop the software sometimes clips the document. I also used the ruler tool a lot when composing the body text in my double page spread. I used 2 rulers to create my desired column size, then I filled this space with a text box. After filling it with my article, I copied and pasted the text boxes so that the sizes were equal. I then used rulers again to make sure that the gutters were the same size.

In the process of constructing my contents page. I used the rulers in order to make sure that the rows of text in the bottom half of the page were all aligned perfectly, as well as the column down the right hand side. I wanted all of the text in the column on the right to be centred because I had taken inspiration from the review section on the contents page of Q magazine, and I thought that the centred text looked effective. At first I made the band names different sizes in order to all fit on one line, but this didn’t look neat at all so I used the rulers in order to fit the text on multiple lines so that it was all centred. I then added page numbers to this section, and had to fit the band names round the page numbers. Again I used the rulers to do this.

 
I used both the quick selection and magic wand tools in order to remove the backgrounds of my images. I began by using the magic wand tool, but I found that a lot of dots and random green areas weren’t being picked up by the tool. I then decided to remove as much of the green screen as I could using the magic wand tool, then I went back with the quick selection tool and got rid of the rest with that. These tools were extremely helpful because they quickened the process of removing the background.
 
 

I did a lot of research into Q magazine because I wanted to focus on a range of different music genres in my magazine, and this is something that Q magazine does successfully. As well as looking at how they cover multiple genres in the magazine, I took some of the layout concepts from one of the contents pages. For example, I thought the review column down the right hand side looked very effective so I used this idea but added my own font choices, images and colours. I thought this would apply to my target audience of late teenagers because I added mostly live reviews to this section, and a lot of teenagers often to gigs and live events.

I paid a lot of attention to detail, specifically within the main task because I wanted the finish to be as high quality as possible. I used rulers in order to ensure that everything was positioned correctly, and I made sure that the font sizes were consistent within different areas of the text. I also used the colour picker to ensure that the colour schemes on each product were consistent and so that there weren’t too many different colours present.